Who is Ian Sweeney? What kind of commercials does he like directing? What’s his favourite pizza topping? Pourquoi is he fluent in French and C++? Why did he spend three years of his life studying puppetry? Does he regret it? Why did he spend even more years working as a creative director in agencies in London, Paris and Auckland? Does he regret that? Why did he win Best Music Video at the Aotearoa Music Awards in 2019? Was it because 70% of the jury was drunk? Does he think comedy can change the world? Is this the most annoying bio on the Fish&Clips website? These are all excellent questions.